The 5 Side-Effects of Not Having a Data Strategy

Kavita Ganesan
9 min readMar 17, 2022

Why A Big Data Strategy is Critical for AI

Big data describes the volumes of data that your company generates, every single day—both structured and unstructured. Analysts at Gartner estimate that more than 80 percent of enterprise data is unstructured. Meaning, they can be text files from IT logs, emails from customer support, direct Twitter messages from customers, and employee…

Kavita Ganesan

Author of The Business Case For AI | AI Integration Advisor & Consultant | Learn More: or